How to Build a LinkedIn Profile that's Authentic and Attractive
- jdgracacontacto
- Nov 9, 2024
- 3 min read
Updated: May 12
How do you present yourself on LinkedIn?
What if I told you LinkedIn is no longer just a place to list your professional accomplishments? It’s evolved into a platform for real connections and unique opportunities. Your profile needs to showcase more than just your history – it should reflect who you are and what you represent. Your personal brand.
But how do we create a profile that not only attracts visitors but also tells our story authentically?
In this article, we’ll explore strategies to transform your profile into a true reflection of your professionalism and authenticity. This way, you’ll have a better chance of standing out in a network full of potential but increasingly noisy.
The Importance of an Updated and Authentic LinkedIn Profile
LinkedIn is your space to stand out and show who you are. When your profile is up-to-date and reflects your voice and personality, people are more inclined to connect with you and explore what you have to offer: a product, a service, or insights. An authentic profile will attract not only qualified visitors but also opportunities for partnerships, project invitations, or job offers.
That’s why it’s necessary to invest time in this triad: Profile Picture, Banner, and Headline. It's the first thing people see when they enter your profile.
Start with Your Profile Picture. Do it make a good first impression?
Your profile picture is your first business card. Choose a photo that conveys professionalism while representing who you are – your working persona.
The picture should be clear, of good quality, and preferably show a friendly smile or expression.
Avoid photos that are too formal or too casual.
Extra Tip: Pick a background or color that complements your message and doesn’t distract viewers. The photo should ideally be 400 x 400 pixels.
The Banner: A Space for Creativity
The banner is an ideal opportunity to create a visual impact on your profile. Think of it as the backdrop that contextualizes and harmonizes your profile.
You can use it to convey your field of expertise, include an inspiring quote, or display an image that reflects your values.
Suggestions: A powerful phrase or an image related to your industry or interests are great options to capture the attention of profile visitors.
LinkedIn Headline: Tell Who You Are, Not Just What You Do
Your headline is your first written introduction. More than listing job titles, it should express your unique value proposition. Use this space to include keywords that highlight your distinctiveness, summarizing what you bring to your network and what makes you unique.
Practical Example: Instead of just “Copywriter,” try “Copywriter helping brands tell authentic stories and connect with their audience.”
Use the LinkedIn “About” Section to tell your story
The “About” section is your space to share who you are in a genuine and human way. Instead of listing skills, use storytelling to connect. Start with a brief introduction, then share a bit about your experience and journey.
Suggested Structure: An attention-grabbing opening, a key experience, and a conclusion with a connection message for the reader.
Experience Section: Tell the Story Behind Each Role
Instead of just listing tasks, turn each experience into real stories, showing the impact you had in each role.
Example: “At Company X, I faced the challenge of redesigning the digital strategy. With new campaigns, we increased engagement by 50% in three months. Each project was an opportunity to connect with the audience and innovate.”
Featured Section: Capture and Hold Attention
The “Featured” section is a showcase of your best work. This is where you’ll place your most important achievements or content that best represents your work.
Practical Tips:
Choose highlights that showcase your value – articles, projects, or a video with insights.
Regularly update this section to keep it relevant.
Use catchy titles to encourage clicks.
In other words, a well-structured LinkedIn profile goes beyond listing professional roles or certifications. It’s an open door to unique opportunities and connections.
Final Suggestion: Review your profile with the eyes of a visitor and make regular updates to reflect your achievements and growth.
Need help transforming your LinkedIn profile? I’m here to help you create an impactful and authentic presence. Let’s talk. With my complete LinkedIn profile optimization service, we’ll build a profile that tells your story and earns the attention you deserve.
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